Apologies, for my wee disappearing act of late – I assure you all will be explained soon. In the meantime, we have far more exciting things to talk about such as (cue drumroll)…The Chanel Pop Up store.
Yes, fashionistas, beauty junkies, general women of the world, Covent Garden is having something of a renaissance and is amping up its credibility with the crème de la crème of retail.
Of course, there were signs that the famously touristy square was heading in a certain direction – Covent Garden will soon see New York’s celebrity hotspot, Balthazar restaurant opening its doors, a ME hotel bringing back some sophisticated foot traffic and American label Opening Ceremony getting fashion lovers in a frenzy.
But for now it’s all about Chanel. After a very successful opening party on Monday night (why are the coolest parties on a school night), where the likes of Bip Ling, model Jade Parfitt, TV host Zara Martin and model Tallulah Harlech attended, the store officially opened on Tuesday until December 27th 2012. The style set got a sneak peek at the entire beauty range, as well as exclusive new products and the oh-so trendy makeover stations and dreamy mini manicure salons (fyi – for a decent 20 squid, redeemable against purchase, anyone can have a shape and polish).
However, we are more excited about what’s to come. Over the next seven months, we will see a Chanel Treasure Hunt (sure beats mini chocolate eggs), educational workshops, make–up vending machines, consultations with Chanel make-up artists and a festive surprise come Christmas – and all within the black and white sanctuary of the Big C’s. Now that’s we are talking about.
So if you too want to flock to the ultimate beauty mecca, stroll down to Market Building at Covent Garden Piazza. We’ll see ya there.