Mac is stepping up its game. The brand known for its fantastic foray into colour, is finally cottoning on to the opportunities available to their biggest growth category (nails have risen 67% in Prestige Beauty). By introducing 22 new nail shades (they previously had a measly eight) and four different collections of Mac Fashion Sets, Mac is not simply tapping into popular trends, but leading the way.
A sneak peek at their fabulous selection of gel lacquers
The finished result with my metallic half moons
Selected countries will also have their own Fashion Set, their bestselling lipstick matched perfectly with nail varnish and polish. The four collections; Europe & Africa, North America, Asia Pacific and Latin America & the Middle East, are worth checking out if only to see how the choices in colour and style range culturally.
Not only do the sets reflect the hottest trend of Spring/Summer seen all over the catwalks, it also means that some special edition old favorites will be returning as part of their permanent collection. Let the feeding frenzy begin.